Invoices that follow up so you don't
have to.
Small service businesses leave an average of $10,000 a year in unpaid invoices — not because their clients won't pay, but because following up is exhausting, awkward, and easy to put off. Invoice Flow handles that follow-up automatically, so you stop leaving money on the table.
You're going to love how much time you save when the chasing stops. One dashboard shows you every invoice, every client, every status — and the follow-ups go out whether you remembered or not.
Chasing payment is the #1 reason small services stall.
You do the work. You send the invoice. Then the waiting starts — and the mental weight of it never really leaves you. You check your bank account. You draft a follow-up and delete it. You tell yourself they'll pay soon. Meanwhile your own bills don't wait. That stress? You don't have to carry it anymore.
- 01Send invoice
You finish the project, draft an invoice, hit send. Clock starts.
- 02Silence
Nothing. A week passes. Then another. You tell yourself it's probably fine — but you check your bank account just in case. It's not fine.
- 03The awkward reminder
You write and rewrite the follow-up because you don't want to sound desperate, or rude, or like you don't trust them. It takes twenty minutes. You send it. You wait again.
- 04The quiet loss
Sixty days overdue. The relationship feels awkward now. You stop following up — not because you've been paid, but because chasing feels worse than losing. You write it off. That money was already spent in your head.
- 05What changes
The follow-up runs automatically — warm at first, firmer if needed. You're not the one sending awkward emails. Your client relationship stays intact. And on Friday, you check your dashboard and see the money came in. You didn't have to ask twice.
Three moves that change how you get paid.
Invoice Flow isn't another invoicing app to learn. It's built around the tools you already use and the way you already work. Russell maps your payment stages, writes a sequence tuned to each one, and builds the automation around your system — not the other way around.
A sequence that knows where your client is.
From a warm nudge when the invoice goes out, to a firm final notice if it goes ignored — the language shifts based on where your client is in the payment journey. A first deposit request sounds different than chasing a final balance. The sequence accounts for that so you don't have to.
Built around your tools, not ours.
Russell starts by understanding how your invoicing system actually works — what tools you use, how you track clients, what your stages look like. Then the automation is built to fit that. You don't switch tools. You don't change your workflow. It just starts working.
Every invoice, on one page.
In flight, overdue, paid this month — everything in one place. Clean enough to ignore during the week. Hard to ignore on Friday when you see what came in without lifting a finger.
From zero to automated
in four steps.
Every setup is done with you. Russell learns your system first, then builds around it.
- Step 01
Sign up
You're in within minutes. We'll reach out to schedule the onboarding session — that's where the real work starts.
- Step 02
We map your system
Before anything gets built, Russell gets on a call to understand how your invoicing actually works — your tools, your stages, your clients. This is what makes the sequence feel custom instead of generic.
- Step 03
We write your sequence
Every payment stage gets its own language. The message that goes out when a deposit is due reads differently than the one that goes out when a final balance is 30 days overdue. We write all of it to sound like you.
- Step 04
Send invoices, get paid
Send your invoice. The right message goes to the right client at the right stage — automatically. You stay focused on the work. The follow-up handles itself.
A setup, a monthly floor, and a retainer when you want it.
Every engagement starts with a hands-on setup — Russell learns your system and builds the automation around how you already work. From there, a low monthly base keeps it running, and an optional retainer buys priority access when you want ongoing tailoring. Custom work — new channels, CRM integrations, bigger cadence changes — gets scoped separately so you only pay for what you actually need.
- Which CRMs do you support?
- Whatever you already use — HubSpot, Pipedrive, Notion, Airtable, a Google Sheet, a custom webhook. If you can send us a client record, we can send you follow-ups.
- Is my data secure?
- Yes. Invoice data sits in Supabase with row-level security — you only ever see your own tenant. Inbound webhook callbacks are HMAC-verified with a per-tenant secret.
- Who writes the email sequence?
- We do, with you. Before you go live, we run a 30-minute session to match the tone and intervals to your clients. You can hand-edit the copy any time.
- How long does onboarding take?
- It depends on your setup. Russell maps your payment stages first, then writes and builds the sequence around them. You bring your tools and a draft of your usual follow-up wording — we handle the build.
- Can I use this without the Hite Labs team?
- Later, yes — self-serve sign-up is coming. During early access, every workspace gets paired with us so the sequence lands right the first time.
Stop chasing. Start getting paid.
Twenty minutes. Russell will show you exactly where Invoice Flow fits into what you're already doing — and what it looks like when the follow-up stops being your problem. No slides. No pitch. Just a look at what changes when you stop chasing money that's already yours.